Private/Subject Matter Experts

Who is qualified to be listed as a BrainTrust Subject Matter Expert?

• A high level of professional expertise on a subject
• Ability to present viewpoints and knowledge effectively in wrting and discusssion
• Looks for consensus
• Strives for orderly communication processes
• What is the distinction between an SME an a Champion?
  • SMEs are Individuals who add insightful direction and key recommendations to Initiatives and IntelliConference Series.
  • Champions are individuals who advocate for an approach, idea, and/or a new possibility.
• Do we expect SMEs to agree with OTNA market development strategy and plans for the outcomes of Initiaves and IntelliConferences?

What do we want BrainTrust SMEs to do?

• Be avaialble to OTNA Organizers, Facilitors and Directors to answer questions and advise on issues coming up in Initiatives and IntelliConferences
• Be registered as Participating Stakeholders in relvant Initiatives and IntelliConferences
• Participate in Subject Pages
  • OTNA will soon maintain public and private side Subject Pages on subjects like Electricification, Regulations, Labor, specfic loactions or regions, shortlines, (an infiniate number of subjects)
• Maintain their public user page
  • OTNA will supply each SME a publically accessible user page where they can share their views and publish their white papers, etc
• OTNA maintains a private page for each SME where they can share organizing strategy and issue policy with OTNA Organizers, Facilitators, Directors and other BT SMEs
• We want to enroll SMEs in being pro-active in defining challenges and uncovering breakthroughs on specific subjects

Strategy

• Intitially all BT SMEs will only be required to pay as OTNA Members which is $200 per year.
  • We may provide scholarships to early BT SMEs for purposes of getting the BT SME page populated
• Eventually their will be an additional fee to be listed in the BT SME
  • What do they get for this?
    • Recognition
    • A place to keep their own diverse campaigns organized
    • A place where their campaigns can be linked with other campaigns
    • A place where their campaigns can be promoted to wider circles of interest that they are not able to reach on their own