360° Stakeholder Mapping: Difference between revisions

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OnTrackNorthAmerica has pioneered an innovative method for stakeholder identification and cataloging that supercharges facilitation, collaboration, and results for any challenge or opportunity. We have successfully used this method for over thirty years, advising on infrastructure projects across 47 U.S. states and Canadian provinces.
<p id="mwBA">OnTrackNorthAmerica has pioneered an <b id="mwBQ">innovative approach to stakeholder identification and cataloging</b> that supercharges facilitation, collaboration, and results for any challenge or opportunity. We have successfully used this methodology for over thirty years, advising on infrastructure projects across 47 U.S. states and Canadian provinces. 360° Stakeholder Mapping serves as the cornerstone of all OTNA Initiatives and IntelliConferences®.</p>Stakeholder engagement is often thwarted right out of the gate by the basic question, '''"Who are the stakeholders?"''' The answer can seem overwhelming until you systematically create a detailed list of stakeholder groups within an industrial system or geographic area. Without this framework, identifying all relevant parties is difficult.


Stakeholder engagement is often blocked right from the start by the question, “Who are all the stakeholders?" The answer can seem indiscernible until you think out the list or catalog of stakeholder groups within an industrial system or geographic area. Once you have established that framework, all stakeholders can then be more easily identified and included. It's no longer overwhelming. We have found a particular CRM software platform, Act!, to be well-suited for cataloging and accessing stakeholders by these groups and subgroups. Along with IntelliSynthesis®, OTNA shares this essential tool for the level of collaboration and coordination needed to address significant challenges.
360° Stakeholder Mapping offers a systematic approach to ensuring the effective <b>participation of all stakeholders across diverse sectors.</b> Once you establish a clear catalog of stakeholder groups, you can focus on the relevant entities and individuals within each group to engage to advance specific projects. All stakeholders can then be identified and included—it's no longer overwhelming.
We have found a particular CRM software platform, Act!, to be well-suited for cataloging and accessing stakeholders by these groups and their logical subgroups. Along with IntelliSynthesis®, this essential tool and methodology enables <b>the level of collaboration and coordination needed</b> to address significant challenges.


360° Stakeholder Mapping is the solution for ensuring the effective participation of all stakeholders, including representatives from various sectors such as academia, advocacy, business, community, funders, government, labor, and media. Identifying who to include from each sector for a new initiative starts with thorough online research. However, the key is to engage with knowledgeable individuals in the industry or region to determine who needs to be part of the process. Consider these three questions to guide your thinking:
= The How and Why of Cataloging =


# What is the ecosystem of stakeholders you want to engage in transforming the results of that system?
==== Three Key Questions to Guide Your Thinking ====
# What groups comprise all stakeholders in that arena and community?
<ol>
# What group and subgroup designations enable specific conversations with the stakeholders most involved with that subject?
<li>What are all the groups that constitute the involved stakeholders in the targeted arena and community?</li>
<li>Who are the stakeholders within each group you want to involve in changing the outcomes of that system?</li>
<li>What subgroup designations will facilitate conversations with the right stakeholders for each subject?</li></ol>


Create your groups and subgroups based on what you think will help meet the project's objectives. Assign each stakeholder to multiple groups by sector, role, and geography. Consider the geographic scope of the ecosystem. Sometimes, you may want to communicate with everyone in a specific county, region, state, or country, or organize stakeholders into geographic teams.
=== Start with Initial Mapping ===
We typically begin mapping participants from these primary sectors: Academia, Advocacy, Business, Community, Funders, Government, Labor, and Media.


At other times, you might want to engage in conversations with all individuals who, for instance, provide transportation services or work in the mining industry. You will likely find it helpful to create subgroups within a public-sector uber group for federal, state, and local governments. Since these individuals are likely to have other group assignments, you can efficiently gather cross-sector stakeholders around a specific topic.
Deciding who to include from each sector for a new initiative starts with current knowledge and online research. However, the key is to have conversations with informed individuals in the industrial sector or region to gather community input into who needs to be involved. This collaborative approach actively '''engages community and industry members as contributors to the stakeholder mapping process.''' For an example of this initial mapping, see the [[VitalRail/VitalRail Stakeholders|VitalRail 360° Stakeholder Map]].


This specificity demonstrates respect for stakeholders' time and energy, engenders trust and participation, and facilitates long-term engagement.
=== Identify Additional Groups and Subgroups ===
Further develop your groups and subgroups while considering <b>the project's objectives and the key topics</b> that need to be discussed. Consider the ecosystem's geographic scope and the various roles stakeholders play in the arena you are working. For example, if working on a port to rail logistics system, you would catalog stakeholders as ocean carriers, port management, terminal operators, railroads, trucking companies, chassis owners, container owners, labor unions, city government, community leaders, and so forth.


Collaboration and coordination require this method to provide relevant information to the appropriate people. Gathering input, perspectives, and commitments is remarkably efficient when you build an initiative's stakeholder database in this manner. Industrial systems are for people, managed by people, and have an impact on people. With this practical approach to stakeholder facilitation, all the right people can redesign our industrial systems.
'''Multi-Dimensional Classification:''' Assign each stakeholder to multiple groups and subgroups based on their sector, role, and geographic location. This multidimensional approach enables flexible engagement strategies tailored to diverse needs and contexts.


OnTrackNorthAmerica has pioneered an approach to stakeholder identification and cataloging that '''supercharges facilitation, collaboration, and results''' for any problem or opportunity. We have successfully applied this approach for over 30 years, advising on infrastructure projects in 47 U.S. states and Canadian provinces.
'''Hierarchical Subgrouping:''' You might find it helpful to create subgroups within larger categories. For example, set up subgroups for federal, state, and local governments within a "Public sector" umbrella group. This hierarchy enables more precise and relevant communication.


Industrial systems are for people, managed by people, and affect people. The fundamental requirement for large-scale collaboration and progress is to engage with all relevant stakeholders. Delivering and receiving input, perspectives, and commitments is magnificently efficient when you build a participant database through '''360° Stakeholder Mapping'''. With this practical approach to stakeholder facilitation, '''all the right people can redesign our industrial systems.'''
'''Geographic and Industry Organization:''' Sometimes you need to communicate with everyone in a specific county, region, state, or country, or organize stakeholders into geographic teams. At other times, you may want to convene discussions with all individuals who provide specific services, such as transportation, or work in particular industries, like mining.


Opportunity
'''Cross-Sector Engagement:''' Assigning people to multiple group designations allows you to easily bring together cross-sector stakeholder discussions on specific topics. This flexibility is essential for tackling complex, multi-faceted challenges that cross traditional boundaries.


Stakeholder engagement has often been stymied by the question, '''“Who are all the stakeholders?"''' The answer can seem indiscernible until a list or catalog of all the stakeholder groups comprising an industrial system or a geographic area is produced. With this framework in place, all stakeholders can be more easily identified and included.
=== The Benefits of This Specificity ===
This level of specificity demonstrates respect for stakeholders' time and effort, fosters trust and encourages participation, and promotes long-term engagement. When stakeholders see that their involvement is focused and relevant to their skills and interests, they are more likely to participate actively and maintain their engagement over time.


We typically begin mapping participants from these primary sectors: academia, advocacy, business, community, funders, government, labor, and media.
Industrial systems are for people, managed by people, and have an impact on people. The key to large-scale collaboration and progress is engaging all relevant stakeholders within the ecosystem. Sharing and receiving input, perspectives, and commitments become highly effective when you build an initiative's participant database using 360° Stakeholder Mapping.
 
This practical approach to stakeholder facilitation <b>allows the right people to collaborate in redesigning our industrial systems</b>, developing solutions that genuinely serve the communities and industries they affect.
====Questions====
 
# What is the ecosystem of stakeholders you want to engage to transform the results of an Industry Action Plan (IAP)?
# What groups comprise all stakeholders in that arena and community?
# What subgroup designations enable conversations with the appropriate stakeholders?
 
====Techniques====
 
* Create your groups and subgroups while considering '''the objectives''' '''and what must be discussed'''.
* Think about the ecosystem geographically.
* Designate each stakeholder by sector, roles, and geography.
* There is often a need to communicate with everyone in a specific county, region, or state, or to organize stakeholders in geographic teams.
* Using the IntelliSynthesis process, we can convene a dialogue with all the folks in various roles. For instance, we may benefit from creating subgroups within the "Public sector" group for federal, state, and local governments.
* By assigning people to multiple group designations, we can easily convene cross-sector stakeholder discussions.
 
 
OnTrackNorthAmerica has pioneered an approach to stakeholder identification and cataloging that '''supercharges facilitation, collaboration, and results''' for any problem or opportunity. We have successfully applied this approach for over 30 years, advising on infrastructure projects in 47 U.S. states and Canadian provinces.
 
Stakeholder engagement has often been stymied by the question, '''“Who are all the stakeholders?"''' The answer can seem indiscernible until a list or catalog of all the stakeholder groups comprising an industrial system or a geographic area is produced. With this framework in place, there is an opportunity to focus on each group's relevant entities and individuals within the context of specific goals and projects. All stakeholders can be identified and included. '''360° Stakeholder Mapping''' engages individuals within communities and industries as contributors to stakeholder mapping content.
 
We typically begin mapping participants from these primary sectors: academia, advocacy, business, community, funders, government, labor, and media. Zeroing in on who to include from each sector for a new initiative begins with informative online research. However, the key is to dialogue with knowledgeable individuals in the industrial arena or region to learn who needs to be included.
 
====Three questions to stimulate your thinking…====
 
#What is the ecosystem of stakeholders you want to engage to transform the results of that system?
#What groups comprise all stakeholders in that arena and community?
#What subgroup designations enable conversations with the appropriate stakeholders?
 
Create your groups and subgroups while considering '''the project's objectives''' '''and what must be discussed'''. Think about the ecosystem's geographic extent. Designate each stakeholder in multiple groups by sector, roles, and geography. Sometimes, you want to communicate with everyone in a specific county, region, or state, or organize stakeholders in geographic teams. At other times, you may wish to convene a dialogue with all the individuals who provide transportation services or work in the mining industry. For instance, you may benefit from creating subgroups within a "Public sector" (uber) group for federal, state, and local governments. By assigning people to multiple group designations, you can easily convene cross-sector stakeholder discussions for specific subjects.
 
This specificity demonstrates '''respect for stakeholders'''' time and energy, engenders trust and participation, and facilitates long-term engagement.
 
Industrial systems are for people, managed by people, and they affect people. The fundamental requirement for large-scale collaboration and progress is to engage with all the relevant people. Delivering and receiving input, perspectives, and commitments is magnificently efficient when you build an initiative's participant database through '''360° Stakeholder Mapping'''. With this practical approach to stakeholder facilitation, '''all the right people can redesign our industrial systems.'''

Latest revision as of 22:02, 24 November 2025

OnTrackNorthAmerica has pioneered an innovative approach to stakeholder identification and cataloging that supercharges facilitation, collaboration, and results for any challenge or opportunity. We have successfully used this methodology for over thirty years, advising on infrastructure projects across 47 U.S. states and Canadian provinces. 360° Stakeholder Mapping serves as the cornerstone of all OTNA Initiatives and IntelliConferences®.

Stakeholder engagement is often thwarted right out of the gate by the basic question, "Who are the stakeholders?" The answer can seem overwhelming until you systematically create a detailed list of stakeholder groups within an industrial system or geographic area. Without this framework, identifying all relevant parties is difficult.

360° Stakeholder Mapping offers a systematic approach to ensuring the effective participation of all stakeholders across diverse sectors. Once you establish a clear catalog of stakeholder groups, you can focus on the relevant entities and individuals within each group to engage to advance specific projects. All stakeholders can then be identified and included—it's no longer overwhelming. We have found a particular CRM software platform, Act!, to be well-suited for cataloging and accessing stakeholders by these groups and their logical subgroups. Along with IntelliSynthesis®, this essential tool and methodology enables the level of collaboration and coordination needed to address significant challenges.

The How and Why of Cataloging

Three Key Questions to Guide Your Thinking

  1. What are all the groups that constitute the involved stakeholders in the targeted arena and community?
  2. Who are the stakeholders within each group you want to involve in changing the outcomes of that system?
  3. What subgroup designations will facilitate conversations with the right stakeholders for each subject?

Start with Initial Mapping

We typically begin mapping participants from these primary sectors: Academia, Advocacy, Business, Community, Funders, Government, Labor, and Media.

Deciding who to include from each sector for a new initiative starts with current knowledge and online research. However, the key is to have conversations with informed individuals in the industrial sector or region to gather community input into who needs to be involved. This collaborative approach actively engages community and industry members as contributors to the stakeholder mapping process. For an example of this initial mapping, see the VitalRail 360° Stakeholder Map.

Identify Additional Groups and Subgroups

Further develop your groups and subgroups while considering the project's objectives and the key topics that need to be discussed. Consider the ecosystem's geographic scope and the various roles stakeholders play in the arena you are working. For example, if working on a port to rail logistics system, you would catalog stakeholders as ocean carriers, port management, terminal operators, railroads, trucking companies, chassis owners, container owners, labor unions, city government, community leaders, and so forth.

Multi-Dimensional Classification: Assign each stakeholder to multiple groups and subgroups based on their sector, role, and geographic location. This multidimensional approach enables flexible engagement strategies tailored to diverse needs and contexts.

Hierarchical Subgrouping: You might find it helpful to create subgroups within larger categories. For example, set up subgroups for federal, state, and local governments within a "Public sector" umbrella group. This hierarchy enables more precise and relevant communication.

Geographic and Industry Organization: Sometimes you need to communicate with everyone in a specific county, region, state, or country, or organize stakeholders into geographic teams. At other times, you may want to convene discussions with all individuals who provide specific services, such as transportation, or work in particular industries, like mining.

Cross-Sector Engagement: Assigning people to multiple group designations allows you to easily bring together cross-sector stakeholder discussions on specific topics. This flexibility is essential for tackling complex, multi-faceted challenges that cross traditional boundaries.

The Benefits of This Specificity

This level of specificity demonstrates respect for stakeholders' time and effort, fosters trust and encourages participation, and promotes long-term engagement. When stakeholders see that their involvement is focused and relevant to their skills and interests, they are more likely to participate actively and maintain their engagement over time.

Industrial systems are for people, managed by people, and have an impact on people. The key to large-scale collaboration and progress is engaging all relevant stakeholders within the ecosystem. Sharing and receiving input, perspectives, and commitments become highly effective when you build an initiative's participant database using 360° Stakeholder Mapping. This practical approach to stakeholder facilitation allows the right people to collaborate in redesigning our industrial systems, developing solutions that genuinely serve the communities and industries they affect.

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