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==== Introduction to VitalRail ====
VitalRail serves at the heart of OTNA as a comprehensive strategy for enhancing the productivity of our industrial systems by expanding freight rail service. This initiative brings together a diverse group of [[VitalRail Stakeholders|stakeholders]] who see unprecedented opportunities to boost efficiency in freight and rail transportation. We view rail infrastructure as the backbone of revitalizing North America’s essential industrial systems. Railroads offer irreplaceable space, energy, and capital efficiencies:


==== Introduction ====
* A one-mile-long train moves the same goods as a 27-mile convoy of trucks.
VitalRail is a comprehensive strategy for enhancing the productivity and sustainability of our industrial systems by expanding freight rail service. The need and opportunity for railroad development to address environmental challenges and transportation efficiency has never been greater. While North America enjoys perhaps the world's most productive freight rail system, the industry’s $115 billion annual revenue starkly contrasts with the freight trucking industry’s $1 trillion yearly revenue.
* For the same freight, rail reduces fuel use and its resulting emissions by one-half to three-quarters.  
Though North America enjoys perhaps the world's most productive freight rail system in the world, the industry’s $115 billion annual revenue is in stark contrast with the freight trucking industry’s $1 trillion yearly revenue. However, we need more from railroad companies than they can accomplish on their own. Fortunately, railroads do not need a government bailout, and they outperform many other industries. That stability—combined with rail technology’s inherent efficiencies—delivers a high return on investment when the involved stakeholder groups work together. Increasing freight rail service will contribute cascading benefits to all stakeholders.


Yet rail offers irreplaceable space, energy, and capital efficiencies. Growing freight rail service will contribute cascading benefits to all stakeholders. Consider the impact of space efficiency on highway capacity: a one-mile-long train moves the same goods as a 27-mile convoy of trucks on the road. And rail's energy efficiency allows it to move that freight on 1/2 to 1/4 the fuel and emissions.
There has never been a greater need or more opportunity for capitalizing railroad development to address transportation efficiency and environmental challenges. Rather than  emotional critiques and general calls for a so-called rail renaissance, VitalRail is informed by the real challenges and benefits of growing an industry as integral as railroads. Through our IntelliConferences and continual diualogues, VitalRail’s organizing and facilitation teams and professional stakeholders identify breakthroughs, make them actionable, and tackle industry challenges head-on.


However, we need more from railroads than they can do themselves. Fortunately, railroads do not need a government bailout; they outperform many other industries. That stability, combined with rail technology’s inherent efficiencies, will deliver a high return on investment when the involved stakeholder groups work together to expand the rail transportation system.
==== VitalRail Core IntelliConferences ====
We start with core dialogues on the subject of North America’s freight service.  Dialogues are goal directed. They have been conceived by our [[BrainTrust|leaders and stakeholders]]. Using our [[IntelliConferences|IntelliConference and IntelliSynthesis]] events and methods, the dialogues will develop as we delve deeper into the challenges of the frieght and rail industry of North America together.  


==== VitalRail Stakeholders ====
* [[Union Pacific and Norfolk Southern Merger IntelliConference|Union Pacific and Norfolk Southern Merger]]
Collaboration among stakeholders is fundamental to achieving this tremendous growth opportunity for railroads, rail-related companies, and the industries and communities they serve. VitalRail engages fourteen “Interdependent Stakeholder Groups”: Class I Railroad Leaders, Class II and III Railroad Leaders, Investors and Banks, Rail Employees, Citizens, Customers, Suppliers, Economic Developers, Transportation Planners, Land Developers, Realtors and Site Selectors, Researchers, Other Transportation Services and Modes, and Government Leaders. [[VitalRail Stakeholders|Learn more about Stakeholders]].
* [[VitalRail/Rail Growth Capitalization IntelliConference|Rail Growth Capitalization]]
* [[VitalRail/Rail Regulatory Excellence IntelliConference|Rail Regulatory Excellence]]
* [[VitalRail/Rail Business Culture Transformation IntelliConference|Rail Business Culture]]
* [[VitalRail/Rail Management – Rail Labor IntelliConference|Rail Management – Rail Labor]]
* [[VitalRail/Containerized International Freight IntelliConference|Containerized International Freight]]
* [[VitalRail/Revitalizing the Rail Carload System IntelliConference|Rail Carload System Revitalization]]
* [[VitalRail/Rail Energy Efficiency IntelliConference|Rail Energy Efficiency]]
* [[VitalRail/Freight Transportation Land Use IntelliConference|Freight Transportation Land Use]]
* [[VitalRail/Rail Technology Adoption IntelliConference|Rail Technology Adoption]]
* [[VitalRail/Rail Trucking Coordination IntelliConference|Rail Trucking Coordination]]


==== IntelliConferences ====
==== Organizing Principles ====
VitalRail convenes stakeholder IntelliConferences for planning at the level needed to advance this deeply interconnected, invaluable industry. We begin with the most important dialogues for expanding North America’s freight rail service.
# '''Design for Action''' - Create dynamic, updatable, easy to track plans rather than static reports and unorganized discussion'''.'''
# '''Radical Inclusion''' - Engage all stakeholders, regions, and projects comprehensively
# '''Right Tools and Data''' - Use advanced mapping systems and private-sector data beyond basic government datasets
# '''Integrated Systems''' - Treat rail and roads as one collaborative system, not competitors
# '''Whole Supply Chains''' - Focus on complete supply chain strategies rather than individual projects
# '''Interstate Coordination''' - Plan across state lines through coalitions like the Southwest Supply Chain Coalition
# '''Smart Economic Development''' - Integrate rail planning with economic development strategies
# '''Land-Use Integration''' - Coordinate freight transportation with land-use planning
# '''Compelling Growth Plans''' - Present railroads with attractive business opportunities
# '''Private Investment''' - Attract private capital rather than relying solely on government funding


* [[Rail Growth Capitalization]]
==== VitalRail FAQs ====
* [[Rail Business Culture Transformation]]
Go to the [[VitalRail/VitalRail FAQs|VitalRail FAQs]] page to get your early questions answered.
 
==== Join Us! ====
*[[Rail Management – Rail Labor]]
Go to [[Participation Options]] to enter this world of positive change collaboration. The OTNA staff and all our stakeholders look forward to meeting you.
* [[Containerized International Freight]]
*[[Revitalizing the Rail Carload System]]
*[[Rail Energy Efficiency]]
*[[Freight Transportation Land Use]]
*[[Rail Technology Adoption]]
*[[Rail Trucking Coordination]]
*[[Rail Regulatory Excellence]]
 
==== Why Do This? ====
Significant growth and progress across many industries requires expanded freight rail service. There is a cogent opportunity for North America to reshore and reindustrialize with the least environmental impact as possible. Rail service and capacity are as essential to a community as internet service. You can have a community without them, but it thwarts opportunities and creates unhelpful costs and impacts. Each of us, no matter our stakeholder position or work sector, must gain core benefits in order to make a bigger pie for all.

Latest revision as of 21:03, 5 November 2025

Introduction to VitalRail

VitalRail serves at the heart of OTNA as a comprehensive strategy for enhancing the productivity of our industrial systems by expanding freight rail service. This initiative brings together a diverse group of stakeholders who see unprecedented opportunities to boost efficiency in freight and rail transportation. We view rail infrastructure as the backbone of revitalizing North America’s essential industrial systems. Railroads offer irreplaceable space, energy, and capital efficiencies:

  • A one-mile-long train moves the same goods as a 27-mile convoy of trucks.
  • For the same freight, rail reduces fuel use and its resulting emissions by one-half to three-quarters.

Though North America enjoys perhaps the world's most productive freight rail system in the world, the industry’s $115 billion annual revenue is in stark contrast with the freight trucking industry’s $1 trillion yearly revenue. However, we need more from railroad companies than they can accomplish on their own. Fortunately, railroads do not need a government bailout, and they outperform many other industries. That stability—combined with rail technology’s inherent efficiencies—delivers a high return on investment when the involved stakeholder groups work together. Increasing freight rail service will contribute cascading benefits to all stakeholders.

There has never been a greater need or more opportunity for capitalizing railroad development to address transportation efficiency and environmental challenges. Rather than emotional critiques and general calls for a so-called rail renaissance, VitalRail is informed by the real challenges and benefits of growing an industry as integral as railroads. Through our IntelliConferences and continual diualogues, VitalRail’s organizing and facilitation teams and professional stakeholders identify breakthroughs, make them actionable, and tackle industry challenges head-on.

VitalRail Core IntelliConferences

We start with core dialogues on the subject of North America’s freight service. Dialogues are goal directed. They have been conceived by our leaders and stakeholders. Using our IntelliConference and IntelliSynthesis events and methods, the dialogues will develop as we delve deeper into the challenges of the frieght and rail industry of North America together.

Organizing Principles

  1. Design for Action - Create dynamic, updatable, easy to track plans rather than static reports and unorganized discussion.
  2. Radical Inclusion - Engage all stakeholders, regions, and projects comprehensively
  3. Right Tools and Data - Use advanced mapping systems and private-sector data beyond basic government datasets
  4. Integrated Systems - Treat rail and roads as one collaborative system, not competitors
  5. Whole Supply Chains - Focus on complete supply chain strategies rather than individual projects
  6. Interstate Coordination - Plan across state lines through coalitions like the Southwest Supply Chain Coalition
  7. Smart Economic Development - Integrate rail planning with economic development strategies
  8. Land-Use Integration - Coordinate freight transportation with land-use planning
  9. Compelling Growth Plans - Present railroads with attractive business opportunities
  10. Private Investment - Attract private capital rather than relying solely on government funding

VitalRail FAQs

Go to the VitalRail FAQs page to get your early questions answered.

Join Us!

Go to Participation Options to enter this world of positive change collaboration. The OTNA staff and all our stakeholders look forward to meeting you.