What are the elements?

Buttigieg asks: How does all this collaboration take place and get us somewhere?

• Highest level forum goals and some level of sub-goals are stated in a proposal document to source funders
• Source funder supplies seed money for initial staffing and first forum production
• Initial goals are established
• Forum development via sponsors and attendees
  • Revenue from Forum makes a profit and funds next forum
• Advisory group organizing
  • One per forum goal
• Forum pods are established
  • These are groupings of 4 forums per year that spin out of each master forum as iterative goals are developed
• Advisory Group pods are created corresponding to each forum pod
• By engaging all sectors on an ongoing iterative basis the the community of stakeholders develops confidence in goal achievement

1. Prepare a briefing document for presentation to the source funder

Derived from the 90 page document MS is working on in the Carib

• This funding will be used to cover the costs of staffing up and early outreach until enough money comes in from sponsors (event sponsors)
• What do these funders get for putting up the money?
  • Donation to a non-profit?
  • Loan to a for-profit to be repaid?
• Who are these funder prospects

2. Design Initial Industry Goals

• Select ten goals that sponsors will be willing to fund
  • Must be tangible to sponsor prospects
  • Must be broad but not to broad to be intangible
  • Must be tangible and of value to all sectors and tiers of sponsor prospects
  • Must be valuable in "encircling" the resistors at some point in the future.
    • No single entity or sector can stop the development of the goals
    • But goals can change as iterative forum development goes on
• Sample goals:
  • Committed to capitalizing a 5% per year increase in North America’s utilization of freight rail transportation resulting in a cleaner environment with less congestion, and better use of land and other nonrenewable resources.
  • Investment Platform for Sustainable Freight Transportation
    • North America creates a national freight infrastructure investment strategy
    • A Systems Approach to the Profitable Deployment of Capital, Land, Space, Resources, and Supply Chains
    • Private capital for public benefit for states, regions, Canada, the United States, and Mexico
  • Stimulate railroads’ contribution to North America’s economic and environmental improvement.
  • Halve the impact of supply chain logistics by 2030
  • Double North America’s transportation performance by 2025 through tri-national measures, baselines, targets, and action plans.
  • A tri-national action plan for doubling North America’s transportation performance by 2025.
  • Continental, national, and local action plans for doubling North America’s transportation performance by 2025.
  • Action plans for doubling North America’s transportation performance by 2025.
  • Transform the inefficiencies within supply chain logistics through new principles of collaboration and coordination
  • Advance a new paradigm in state rail planning
  • Establish the full lifecycle benefits and costs of land freight transportation modes. A complete set of lifecycle benefits and costs to measure transportation projects and regional and national systems.
  • An IntelliMatrix for North America’s stakeholders to collaboratively design infrastructure and supply chains to support a sustainable future.

3. IntelliConferences on each of the ten goals are produced

• IntelliSysnthesis output is used to enroll sponsors and attendees for forums and advisory group development and management
• IS content is core to populating the KBs

4. Design "Founding Meeting-of-the-Minds Forum"

• Forum organized over three months
• 10 panels, one for each goal
• Four sponsorship tiers and revenue
  • Initiating (2 at 20K each), Executive (4 at 10K each), Panel Sponsors (30 at $3K each), Advisory Group Sponsors (40 at $2K each)
  • Member attendees 200 at $200 each)
  • Total forum revenue $220,000
    • 30% comes in after 30 days
    • 50% next 30 days
    • 20% day of forum

• What do sponsors get
  • Being seen as leaders of the new paradigm
  • Very useful content for designing their 5 and 10 year business plans
  • Content for addressing government initiatives coming from all level of government over the next 5 years
  • White paper output for the forums
  • First right of refusal for sponsorship on future forums
  • Ongoing participating in Stakeholder Knowledge
• The integration of Knowledge Bases
  • Usages
    • Brainstorming and Ideation: Teams can create dedicated KB pages for specific problems or challenges, where members can contribute their ideas, suggestions, and potential solutions.
    • Knowledge Aggregation and Synthesis: KB can be used to collect and synthesize information from various sources to help solve complex problems. Teams create KB pages that aggregate relevant data, research findings, case studies, and expert opinions related to the problem at hand.
    • Collaborative Problem Analysis: KB can be used to facilitate collaborative problem analysis. Teams create KB pages that break down complex problems into smaller components, analyze root causes, and explore potential solutions collaboratively.
    • Solution Documentation and Sharing: KB used to document problem-solving processes, methodologies, and best practices, making it easier for teams to share and reuse successful solutions.
  • Stakeholder mapping
    • Housed within the KB, access controlled depending on stakeholder position
  • IntelliConference production in the KB environment
    • A Discuto like environment only with hyperlinks, automated subject parsing robust searching

The Living Project

The combination of the iterative forums, the advisory groups, the iterative IntelliConferences, the tier one staff using the KBs and coordinating the stakeholder KBs maintains a community sense of progress towards goals.

Branding Possibilities

• Collaborative Industrial Optimization
• 360 Freight Market Intelligence
• The National Action Plan for Sustainable Industry sets a new direction for principle-based industrial development.
• The Living Project
• Collaborative Corridor Economic Development
• Logistics-Driven Land Value Growth
• Sustainable Forestry Business Planning
• Strategic Mineral Supply Chain Strategies
• Power Plant Industrial Conversions
• Waste-to-Value Logistics
• Construction Materials and Aggregates Distribution Systems

More on Sponsorship Value

• Collalboration
• Site logistics optimization
• Supply chain efficiency planning
• Regional transportation planning
• Freight data analysis
• Stakeholder engagement
• Lifecycle BCA and project sustainability
• Training
• Sustainable Freight-Based Economic Development
• Sustainable logistics training
• Sustainability leadership training
• IntelliSynthesis
• Rail business development
• Research
• National rail properties database
• Thought leadership
• National Infrastructure Policy and Investment
• Leading the Continent to Sustainable Economic Development
• Industrial Transportation Land Use Planning