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Your Invitation To The OnTrack2025 IntelliConference

OnTrack2025 IntelliConference

An IntelliConference and Talk Led by Michael Sussman, Founder and CEO, OnTrackNorthAmerica

“How Collaboration, Trust, and Railroads Will Save the World”

Date: December 5th, Tuesday
Time: 5:30 PM Sharp to 8:00 PM, Eastern Place: Temple University, Science, Education, and Research Center, Hazel M. Tomlinson Lecture Hall, 1st Floor, 1925 N. 12th St., Phila, PA
Cost: Free
Parking: On-street free parking or Montgomery Garage,1859 N.11th St., $10
Food: Dinner sandwiches will be served for in-person attendees
Participation Agreement: See below
Live Streaming: For Zoom Participation, Link Provided Upon Registration
YOUR INVITATION FROM OUR FOUNDER, MICHAEL SUSSMAN

Thank you for engaging with me in this conversation. I am honored to be hosted by Temple University’s Industrial & Systems Engineering Program to present the distillation of my thirty-year exploration of how to solve the world’s challenges. Early in my work in industrial systems, I learned that moving goods on a train saves 50-80% of the diesel fuel and consequent emissions compared to using a truck. I knew that this misuse of the wheel reveals everything that needs to be reoriented for society to deploy capital sustainably—not just financial capital but natural resources, land, and human capital.

In 1914, we had a 240,000-mile robust network of rail lines in the U.S. But instead of intelligently integrating the new trucking industry with railroads, government policies committed to building roads as a public investment. And what was the result of this development? An imbalanced freight system that pitted trucks and railroads against each other—as if this kind of competition is a productive orientation for society. We have been paying the price for that missed opportunity ever since, as the rail network has shrunk to 139,000 route miles. We can fix this. It is time to shift from the fearful rhetoric against “picking winners and losers” to a new era where we consciously and collectively design industrial policies that create “winners and winners.”

Having worked with and learned from over 10,000 individuals on infrastructure projects in 43 U.S. states and Canadian Provinces over the last 30 years, we have invented a practical and immediately productive set of methods and tools for helping communities and stakeholders solve problems and work together. This process, which we named IntelliSynthesis™, is eminently accessible and applicable to all issues.

That is why I am inviting you to this important evening on December 5th. Experience IntelliSynthesis™ for yourself and see how powerful it can be for charting a smarter future. Your unique perspectives and intelligence will make a valuable contribution.

Focusing initially on growing freight rail service will deliver cascading benefits to the economy, environment, and our future quality of life. We don’t have to stick with sub-optimal use of either railroads or highways, and together, we can redesign governance, commerce, industry, and supply chains. We all want to improve our quality of life, combat the climate crisis, and find better ways to co-exist. When we think and plan together with IntelliSynthesis, we have a way forward that vastly improves matters for all of us.

Come to the talk to learn how you can play a role in OnTrack2025, a two-year Action Planning Process for establishing the measures, goals, and design principles for advancing North American freight railroads’ role within a balanced and sustainable multi-modal industrial supply chain system. I look forward to your participation.

Michael Sussman
1700 Sansom St., Suite 701
Philadelphia PA 19103
215-564-3004
msussman@ontracknorthamerica.webaika.com
www.OnTrackNorthAmerica.org

In service to OnTrack2025, OnTrackNorthAmerica is introducing its North American Freight Forum, a new institutional model for the citizenry and their business and government representatives to think together for breakthrough results.

In the face of our seemingly most difficult yet critical issues, such as race relations, gun laws, and abortion, invariably, we hear someone say, “We need to have a national conversation.” But really, where would we have that conversation? Social media, press, courts, the town square?

The North American Freight Forum and OnTrack2025 provide the practical answer to that urgent need for large-scale, multi-stakeholder dialogue that is transparent, inclusive, and efficient.

Participation Agreement
IntelliSynthesis utilizes everyone’s time and intellect smartly, beginning with several fundamental participation agreements. Attendance is free, but more importantly, it requires: 1) commitment to attending unless a personal or professional emergency occurs, 2) arriving early enough to be ready to participate at the scheduled start time of 5:30 PM Eastern, 3) participating until the scheduled end time of 8:00 PM Eastern, 4) not using cell phones or email, and minimizing distractions during the IntelliConference in order to be present physically and mentally, and 5) keeping yourself on video if participating via Zoom.

Thank you, Professor Julie Drzymalski and the Temple University Industrial & Systems Engineering Program, for sponsoring our IntelliConference.

Collaboration Will Take Us Where Competition Can’t

By Michael Sussman

At the heart of OnTrackNorthAmerica’s work is the advancement of collaboration and coordination as a superior orientation for government and business. But before establishing my own confidence in people’s ability to collaborate and work in the community’s best interests, I had to ponder, as many of us do, “Are people inherently altruistic, or are they self-centered?”

Particularly in America, we have been taught that striving for individual success is best for everyone because, according to the authority on the subject, Charles Darwin, evolution depends on it. “Survival of the Fittest,” implying that humans, like other species, are naturally selfish and that selfishness drives progress, was given its scientific basis. But is it possible that this belief exerts an undue and debilitating influence on society?

It occurred to me to read On the Origin of Species to see what Darwin actually said, not what I had been told he said. What I found was that Charles Darwin didn’t use the phrase “Survival of the Fittest.” Contrary to prevailing belief, he wasn’t highlighting individual competition. He wrote that in nature, the community provides the best perches, food, and resources to those amongst them that are strongest and, therefore, will produce the healthiest offspring. Harmony within the community, not domination of the community, is what he observed. Charles Darwin wrote that individuals in nature are inherently social, and that is what produces well-being for the community.

So, how did we come to misapply Darwin’s transformative work? Why did we orient commerce and governance around competition and mistrust rather than cooperation and trust? What would have us think that we must pit individuals, companies, organizations, political parties, and countries in an endless competition?

We recall that “Darwinism” gained popularity during the mid-19th century, when American and British industrialists sought a belief system to justify their massive accumulation of wealth and power. They sponsored members of a new intellectual field called Social Philosophy to promote a misreading of On the Origin of Species. One of the movement’s leading figures, Herbert Spencer, originated the term “Survival of the Fittest.” Because the public’s access to Darwin’s book was limited, those in power used this misinformation campaign to influence public support for their versions of “Capitalism” and “Democracy.”

We’re all suffering under the influence of Spencer’s false and destructive misinterpretation of nature and, indeed, humanity. Governance and commerce have since developed around an over-reliance on competitive debate, competing factions, and constant jockeying for attention and favors. Competition stifles our collective potential. It is highly inefficient for towns, counties, states, countries, and their businesses to compete with each other. The wisest placement of all components of a sustainable industrial system is only possible through collaboration and coordination.

Of course, competition has its place in sports, games, and some aspects of business. However, orienting our civilization’s primary functions around competition is outmoded and unsustainable. There’s a better way.

As we face environmental stresses and extreme violence that threaten our peace and prosperity, it is more crucial than ever to discard outdated and limiting assumptions and embrace the reality of humanity’s inherent commitment to our community. Let’s redesign our industrial systems for sustainability and our governance systems for workability.

OnTrackNorthAmerica convenes stakeholders in productive dialogue using our question-based dialogue method, IntelliSynthesis®. Questions are inherently interactive, opening our minds to intelligent thought exploration and shared knowledge. By then synthesizing, cataloguing, and utilizing this collective intelligence, diverse stakeholders can solve problems and implement action plans effectively.

Our work is informed by close interactions with over 11,000 individuals across the continent who have overwhelmingly expressed their heartfelt desire for a world that works for everyone. As Darwin discovered 175 years ago, society advances when people strike a balance between useful competition and essential collaboration.

Continue reading “Collaboration Will Take Us Where Competition Can’t”

Reinventing The Wheel

Place your hand on a steel rail after a 100-car train has just passed and feel the lack of heat. Friction is low when a hard steel wheel rolls over a hard steel rail. Consequently, the wheels last for hundreds of thousands of miles and the rail lasts for decades. Low friction means that hauling heavy weight and people over rails uses 1/2 to 1/6 the amount of energy while producing fewer emissions than moving comparable weight over roads.

Overusing the wheel under single vehicle cars and trucks on rubber tires over rough concrete and asphalt wastes fuel, pollutes air, and diminishes available space. Apply the simple principles of friction efficiency to the task of moving heavy weight and people over land and we take a major step in the direction of creating a sustainable, resilient society.

Hyperloop transit, autonomous vehicles, and flying hotel pods are all exciting possibilities. But let’s not allow the spectacle of high-tech to blind us to the positive immediate impact that could be produced by intelligent use of a steel wheel rolling on a steel track.

Our landing page says it all: “Nothing is more important to our future than our use of the wheel.”

It’s Time to Embrace Collaboration

By Michael Sussman

”Preserving competition in the marketplace,” by itself, is an incomplete regulatory principle that must be augmented with thoughtful collaboration if we are to produce an optimal, sustainable transportation system. When we saw the need for paving muddy roads to and from the railroads in the early 20th century, we missed the opportunity to thoughtfully integrate the newly developing freight highway system with the highly developed rail system. The resulting competition in commerce and public policy triggered a disastrous long-term shrinkage of the geographic footprint of the rail network leading to a suboptimal transportation system.

Coordinating across industries, companies, agencies, and indeed political parties requires respect, collaboration, and consensus-based decision-making processes. Our governing system, however, is structured to manage competing “factions” instead. Competition in the marketplace, competition for government attention, and competitive debate, rather than thoughtful deliberation, have stifled our collective ability to address the thornier issues of our day.
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The (Only) Path to a World-Class Transportation System is to Design it Sustainably

by Michael Sussmanrail-cropped

Building productive transportation systems can only be accomplished by designing them sustainably. We can’t overcome unavoidable limits on clean air, stable climate, and land by just spending more money. Our new imperative must be moving freight while minimizing its impact on the environment, open space, highway capacity, and the overall costs of building and maintaining infrastructure. Given the differential between trucks and trains in the space they require for moving goods, the environmental impact of their relative fuel usage, and the efficiency of steel versus concrete and asphalt, it is critical that we shift into designing systems that optimize use of these two modes.

The market can only support this if business, government, and community cooperate. This can be accomplished by aligning around whole-system lifecycle measures and sustainable investment strategies.

Considering the pressures of increasing population on land use, transportation congestion, and the environment, three significant evolutions must occur: 1) include shorter supply chain options in planning, 2) ship as much as sensible by rail to benefit from its energy and space efficiency, and 3) proactively think and plan for reduced dependence on fossil fuels. Accomplishing these transformations must include win-win approaches that support existing transportation providers through this transition. Our existing truck, rail, water, and pipeline infrastructure is too vital to strand assets.
Continue reading “The (Only) Path to a World-Class Transportation System is to Design it Sustainably”

OnTrackNorthAmerica Announces Collaborative Research Relationships

Influential Rail Transportation Scholars to Provide Program and Development Resources

Philadelphia, PA, November 13, 2015

OnTrackNorthAmerica (OTNA), a 501(c)(3) non-profit action think tank, today announced new working relationships with Dr. Pasi Lautala from Michigan Tech University and Dr. Mingzhou Jin, Director of the Logistics, Transportation, and Supply Chain Engineering  lab at the University of Tennessee.  “We are fulfilling our mission by facilitating intellectual collaboration” said Michael Sussman, OTNA President and Founder. “With our academic partners we are extending the boundaries of knowledge in the field of transportation planning and investment strategy while leveraging our industry experience to guide in-the-field application.”

Dr.-Jin-3Dr. Jin’s efforts focus on the formulation of OTNA’s National Transportation Lifecycle Costs and Benefits Project. Dr. Jin summarizes his efforts: “As an author of several papers about transportation performance measurement development and a principal investigator who has conducted more than a dozen projects for US DOT and several state DOTs, I still observe that measures used in practice are very different across transportation modes and government agencies.  There is a need to conduct a comprehensive study to provide a unified life-cycle costs and benefits analysis framework for evaluating transportation systems and facilitating performance-based decision making.”

OTNA and Dr. Lautala’s collaboration is based on recognition that for capital investment in infrastructure to be productive and profitable, it is necessary to develop andimage56401-pers agree on a set of measures and values to guide these major investments public and private purposes. As yet, the measures, data, and analytical method have not been gathered and agreed on across agency, community, and sector lines. Therefore, system-level as well as individual transportation project investments are challenging to evaluate in cases where researchers, consultants, and decision-makers are unable to agree on a full set of lifecycle costs and benefits. “It’s OTNA’s mission to bridge these gaps and enable us to make better decisions, with broader positive social impact, in a timelier manner” noted Mr. Sussman.

Founded in 2007, OnTrackNorthAmerica is an action think tank for expanding the capacity and footprint of rail transportation within an optimal system in service to the environment, economy, and quality of life. In partnership with industry, academia, and government, it develops programs for more intelligent, sustainable, and resilient transportation systems

 

Has Anyone Seen The National Freight Strategic Plan?

National freight strategic plan

Submitted in 2015, the USDOT’s draft of a National Freight Strategic Plan invited public comment until April of 2016. Eighty-six comments later, the plan appears, here in early 2019, to have disappeared altogether. As a solemn marking of the third anniversary of the project’s last known activity, we’ll revisit  OTNA staff’s reading and commentary of the Plan. Were we overly critical? In review, we still don’t think so. Truth be told, it was barely a plan at all — really more of a report.

 

Our Analysis of the Draft National Freight Strategic Plan – 2016

The National Freight Strategic Plan (NFSP) aims to serve as an outline of key issues, but its lack of depth and overall passive orientation will not lead to meaningful progress. Increasing pressures from population growth and environmental degradation compel us to think more systemically and powerfully in advancing transportation’s vital role.

For issues as critical as freight transportation, we need to integrate well-meaning government efforts with intelligent private-sector business perspectives to create not just goals and visions, but action plans and commitments. As a matter of fact, if one were to consider a plan as a living document that includes specific measures, baselines, targets, accountabilities, commitments, and action steps, the National Freight Strategic Plan does not qualify as a “Plan.”

What we have come to accept as a “Plan”, including the NFSP, is more of a report on the past, plus trends and projections, and not a plan. In doing so, we abdicate responsibility for transportation system development to the commercial marketplace that is perfectly capable of creating individual projects, but not efficient systems. The entire NFSP relates to the future of goods movement as a pre-determined fate for which citizens must simply pay the economic, environmental, and social costs that the marketplace doesn’t include, because after all, everyone benefits.

This is not a strategy for national power and it is certainly not an approach that will deliver the urgent 21st-century policy goal of economic activity that supports sustainable growth and a higher quality of community life. OnTrackNorthAmerica is providing leadership on the three key developments that are critical to enhancing the NFSP’s contribution to achieving that goal. The first is to identify the full life-cycle costs and benefits of transportation investments at the individual project and systems’ level via OnTrackNorthAmerica’s Lifecycle Project. The second is to transform transportation reports and projections into Transportation Action Plans. The third is to implement a new innovative method for collective multi-stakeholder thinking, planning, and action, called IntelliConference.

So let’s dive into the NFSP to further illuminate the specific elements which need to be augmented or added.

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OnTrackNorthAmerica & Impact Infrastructure, Inc. Form Strategic Partnership

MS PICNonprofit transportation consultancy OnTrackNorthAmerica (OTNA) has entered a strategic partnership agreement with Impact Infrastructure, Inc. “to bring triple bottom line (financial, environmental, and social) cost-benefit analysis and software to transportation planning and investment in North America.”

“Continued population growth, congestion, and environmental disruptions necessitates that we make best use of capital, resources, and land for moving goods and people,” says OTNA founder and CEO Michael Sussman. “The best way to do that is to apply full lifecycle cost-benefit analysis to transportation investments by business, government and communities. Impact Infrastructure’s expertise in triple bottom line analysis for transportation systems and cost-benefit analysis software greatly enhances our ability to advise businesses and government agencies on whole-systems planning and investment. Particularly given our shared commitment to commercial activity that supports businesses and communities, this partnership represents an important development for the sustainable future of the United States, Canada and Mexico.”

Screenshot iiSteph Larocque, Senior Vice President of Impact Infrastructure’s Consulting Practice, said, “We are eager to apply our hands-on experience in making the case for value associated with infrastructure projects on behalf of transportation investments across the North America.”

Added John Williams, Chairman and CEO of Impact Infrastructure, “Working with OTNA we expect to shine a bright light on the value of public benefit associated with infrastructure investments.”

Philadelphia-based OTNA is described as having “conducted 21 years of research and dialogue with stakeholders throughout industry, government, and academia. It promotes a bold, yet pragmatic vision for advancing transportation profitability, productivity, and efficiency through its consulting and educational activities in the public and private sectors.”

Impact Infrastructure, Inc., with offices in New York City and Toronto, is a SAAS (software as a service) company “focused on bringing affordable economic analysis to the infrastructure industry. The company has a $20 billion track record for assessments of infrastructure and building projects of all kinds. Its cloud-based AutoCASE solution is an automated cost-benefit analysis tool designed to harvest data from building information modeling technology.”

Decreasing Transportation Impacts on Land Use and Environment in California

By Michael Sussman

In July, California Governor Jerry Brown signed Executive Order B-32-15 directing numerous state agencies to collaborate on and develop an “integrated action plan” by July 2016 that establishes clear targets to improve freight efficiency, transition to zero-emission technologies, and increase the competitiveness of California’s freight system. Caltrans and other state agencies have already solicited comments and are now fully engaged in the development of the action plan. OnTrackNorthAmerica’s intention is that the action plan implement strategies that better deploy freight rail’s economic and environmental benefits.

OnTrackNorthAmerica (OTNA) has been working throughout 2015 to contribute its expertise in freight transportation land use planning to the state’s progress. In light of the significant projected increases in the state’s freight traffic over the next 25 years, California must focus on the optimal integration of freight transportation and land use. Lower emission truck and locomotive engines alone will not be enough. Conserving highway capacity and road maintenance expenses requires an optimal modal balance between truck and rail modes.
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